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That became part of the new mission statement for Facebook: "Giving people the power to share, in order to make the world more open and connected...
...movement we're a part of, it's important for us to have a very clear sense of our mission and the purpose behind what we're all doing," the new "What, Me, Beacon?" Zuckerberg told the audience. Then he launched into a story about how he and the Facebook team were trying to come up with a mission statement for the movement about six months ago, when he had to go on vacation to Istanbul right in the middle of the discussion. Once there, he had dinner with a local entrepreneur and had a terrific time, feeling a powerful...
...Sharing" at the conference referred to the new features that Facebook unveiled this week for its redesigned user profile pages, which now make it even easier for me to broadcast the stuff I like. "News feeds" (a Facebook term I've always found vaguely offensive, since it trivializes actual news) are now simpler to manage. When you read a "story" on your news feed and find out a friend has just enjoyed a Big Mac, you can comment on it ("OMG! Me too!!!"), right in the feed. And FacebookConnect, which will start showing up on finer websites and blogs everywhere...
...this makes it easy to publish and discuss all the things you do - the books you read, the clothes you buy, the movies you see - on Facebook and off. All these things you "share" help connect you to your friends, but more importantly, they connect you to advertisers. That's not a bad thing, necessarily. But you need to be aware...
Advertising is the essence of Facebook's business; it's the great and shining hope of that company and social media in general. Maybe even all media. But so far, it's not exactly justifying valuations. There has been loads of investment coming in, but not much real, sustainable revenue coming out. That's why the company is working so hard to add all the new sharing/connecting/movement features: to make advertising work the way it should on a social network...