Word: facebook
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...been a heck of a year for Facebook, everyone's favorite social network. That was obvious when founder and CEO Mark Zuckerberg took the stage at F8, the annual developers' conference in San Francisco on Wednesday...
With a series of slides that looked like textbook examples of "hockey stick" growth, Zuckerberg showed how quickly his network has taken off. A little over a year ago, Facebook had 24 million users. Today? Zuckerberg claimed that 90 million folks - two-thirds of whom are outside the U.S. - use the network. He pretty much guaranteed that the number of active users would hit 100 million by year's end. Some 200,000 programmers are making applications for Facebook, and have attracted more than $200 million in investment. That's a lot of users and developers, and a spectacular amount...
...mean to be a total tool when I say: Knock it off already with this talk of a "movement." That's what Zuckerberg called Facebook throughout his hour-long presentation yesterday: A movement. As in, "Last year at F8, everyone here together at the San Francisco Design Center started a movement...
Zuckerberg may want his users to think of Facebook as a movement, but to the grown-ups it's a business - and one that's working very hard to be profitable. But it's got a ways to go before it's in the money, and all this "movement" talk makes me suspicious - like Zuckerberg's putting something over on me. I'm not saying he is. I'm just saying...
Yesterday, while he talked about the movement and how Facebook's goal was to be a place that promotes sharing and connecting, I couldn't help thinking about Beacon. You might recall that Beacon, an advertising play, was intended to broadcast Facebook users' purchases from external websites. Initially, it was forced on users; there was no opting out. But that turned out to be a nightmare for the young company. Zuckerberg had to apologize and retreat. "We made a lot of mistakes during the past year," he admitted yesterday. Clearly, explaining to your users how advertising works on a social...