Word: facebook
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...knew something significant was up when, a couple of weeks ago, I got an e-mail notifying me that a long-ago boss had added me as a "friend" on Facebook. This was a genuine grownup with an important and time-consuming job (that is, not a magazine writer). And here he was, asking me to be his social-networking buddy...
Which brings us to Facebook. Founded at Harvard early in 2004 by sophomore Mark Zuckerberg and transplanted to California that summer, it swept the nation's campuses with its unique mix of exclusivity (you couldn't sign up without a college e-mail address) and postadolescent rambunctiousness. Facebook began admitting high schoolers in 2005, started hooking up workplace networks (first at companies that employ lots of recent grads) in April 2006 and opened to all in September...
...Facebook claims to be signing up 150,000 new members a day. MySpace says it's adding 250,000 members daily, but those don't all represent actual people (MySpace places no restrictions on how many identities one can assume), and there's a widespread belief--albeit one not yet backed up by much hard data--that Facebook is gaining ground. It's a belief shared by Rupert Murdoch, whose News Corp. owns MySpace. When an interviewer quipped in June that readers were abandoning newspapers for MySpace, Murdoch shot back, "I wish they were. They're all going to Facebook...
...Facebook opened its online platform to anyone who wants to build applications for it, from music-sharing services to carpool arrangers, making it a potentially much more useful tool. Some in Silicon Valley wonder excitedly if the company--which reportedly turned down a billion-dollar buyout offer from Yahoo! last year--might become not just the hottest tech IPO since Google but also the next major stage in the Web's evolution. First there was the browser, then the search engine. Now we'll move on to what Zuckerberg calls the "social graph," the filter of personal connections that defines...
...Republican side, neither McCain nor Giuliani have hired youth vote coordinators, though Giuiliani does employ the same Republican pollster that Smith's team has used. A spokesman for McCain emphasized the campaign's presence on Facebook and MySpace. Mitt Romney's campaign has not met with Smith, says a campaign spokesman, because he already learned how to do successful youth vote outreach as Massachusetts . Recently Romney announced a "Students for Mitt" program in which college students receive a 10% commission for every $1,000 they raise for the campaign...