Word: facebooked
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Dates: during 2000-2009
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...while you shouldn't expect a J. Crew commercial featuring clips of Malia and Sasha on the Capitol steps, the retailer probably won't sit on this news. Cohen suggests a word-of-mouth guerrilla marketing campaign - for example, a Facebook group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million...
...Perhaps this is the key. Jenny's online sociability and offline silence probably has less to do with digital retreating than time management. Facebook offers e-mail, IM and photo sharing in what Neill calls the "one-stop shopping" of online interaction. "It's not surprising to me that it's replacing other forms of communication," says Steinfield...
...still surprising to me, however, this combination of Orwell and WALL-E that has humans watching one another through computer screens and socializing in quasi-isolation. Neill says Facebook has brought her closer to her already close friends, whom she has little time to see because of kids and work. "I know more about them now than I did when I was in regular contact with them," she says...
...believe her. But I can't help wondering: If for some reason Facebook suddenly ceased to exist, would people like Jenny revert to phone calls or visits, or would they lose touch altogether...
...probably won't find out. Instead, I gave in. Last week I sent Jenny a note - through Facebook, naturally - requesting a get-together. She accepted. When we met up, it seemed like we were closer than I had thought. I knew about Jenny's son's part in the school play, her sledding expedition and what she'd cooked for that big birthday dinner - information we would have shared if we still lived in the same neighborhood and talked regularly, the inane and intimate details that add up to life. The constant stream of data is a digital form...