Word: facebooked
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Dates: during 2000-2009
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While MySpace got to critical mass first and Facebook became the poster child for the social-network generation, LinkedIn has always been the tortoise in this race. I think of it as the anti-social network. Although every savvy white-collar worker in the U.S. has a LinkedIn account - basically just a page that lists résumé and contact info - most users don't really know what it's good for or what one can "do" there...
...this isn't your kids' social network. While Facebook became the darling of Silicon Valley in June 2007 when it created a completely open platform for developers - who quickly launched hundreds of thousands of applications - LinkedIn's plan is to carefully and slowly vet everything that goes onto its platform. "We don't want zombies and werewolves and all that," said Reid Hoffman, the brilliant entrepreneur who founded LinkedIn in May 2003, during a particularly bleak part of the dotcom meltdown. He told me that if his social network offered 60 applications a year from now, "we'd be very...
Compare, for instance, how apps spread on Facebook: When a user installs an application, that action is communicated to his friends via a news feed. That won't happen on LinkedIn. And likewise, if you recommend a book to one of your LinkedIn contacts via the "Reading List by Amazon" application, the contact doesn't need to install the Amazon app to get the recommendation...
Putting the users ahead of the developers is a smart play. It'll be riveting to see whether this approach ultimately trumps Facebook's open platform...
...only framed picture in this world of Facebook photos is a picture of myself, Peter, Christine, and Tom at last year’s Bacchanalia. It was a gift for my birthday from Peter and Christine. The note that accompanied it is taped on my wall above my desk. Their notes to me from birthdays, holidays, and other special occasions often got me through difficult times. Or, at least, times I thought were difficult. Many worries now seem less important when faced with the loss of Peter...