Word: facebooked
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Dates: during 2000-2009
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...Those killjoys at Hasbro have created a p.r. disaster: after filing a lawsuit last week against the makers of the immensely popular Scrabble ripoff Scrabulous, the toymaker succeeded in making Facebook finally take the app down today. Now fans of the classic word game must play the official version, which was built by video-game maker Electronic Arts and has been in public beta for the past week...
...That's an abbreviation for DEAD ON ARRIVAL, and not a word you'll find in the official Scrabble dictionary. That is, it's not a word you would find if the official Scrabble app were actually up and smoothly running at Facebook. Which...
...even after weeks of preparing for the inevitable takedown, even knowing that half a million people played Scrabulous every day, Hasbro still couldn't handle the traffic at the switchover. The site crashed like a carload of clowns at the circus early Tuesday. Soon, a notice was posted on Facebook: "We're working on some tech problems and Scrabble will be ready to play as soon as possible!" the developers wrote, adding that "we're making changes to Scrabble for its official launch in mid-August...
...Riots, mayhem, looting and lots of UPPERCASE SHOUTING. Well, really, just the latter, since there's no way to poke Hasbro itself on Facebook. (I think.) But dozens of Facebook groups have materialized, hoping to shame Hasbro into restoring the rebel application, which was launched last year on Facebook by two brothers who live in Kolkata (formerly Calcutta...
...main group, "Save Scrabulous," already has more than 46,000 members. (Since it's possible to create groups within Facebook that have identical names, there are others with that one, adding thousands more to the total of supporters.) More-extreme splinter groups have also sprung up, ranging from the militant to the simply depressed. "Give us Scrabulous or Give us Death!" has over 7,500 members and has issued a call to arms: "INVITE EVERY SCRABULOUS PLAYER YOU KNOW so we can get our voice heard! We know those Hasbro suits don't have hearts, but perhaps they have ears...