Word: facebooked
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Dates: during 2000-2009
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...Facebook Opened UpThe word platform reached buzzword status a year ago when Facebook founder Mark Zuckerberg announced the start of a movement. "Social networks are closed platforms," Zuckerberg told a gathering of about 800 developers in San Francisco. "Today we're going to change all that...
...watch the video of the speech, as I did, by Googling the name of the developers' conference, "F8." What made F8 significant, historic even, was that it was the first time the Facebook platform was thrown open to developers. Anyone who knew how to write applications for Facebook was invited in. Andreessen says an open-coding environment is key to any successful platform because the easier it is to use, the more developers will be drawn to it, making the platform that much more powerful. Facebook also gave developers free distribution. Users who want...
...That's precisely what has happened at Facebook during the past year. A kind of gold rush took hold as developer after developer started writing simple applications. As of June 1, some 24,000 programs - ranging from simple social gestures, like the ability to virtually poke a friend, to fully formed games like Scrabulous - were available to Facebook's users. Expect loads more. Facebook has given out its API keys - the code that developers need to access Facebook's platform-an astounding 400,000 times, many more than even Zuckerberg expected...
...Zuckerberg, 24, is a hot ticket on the conference circuit, and when I spoke to him, he had just returned to Palo Alto, Calif., from a major tech-industry event near San Diego. There he had been grilled yet again on whether he'd sell Facebook to Microsoft, whose minority investment gave Facebook a $15 billion valuation. (Microsoft, which tried and failed to buy Yahoo!, could use a new platform itself.) Yet again Zuckerberg said no, he's not selling out - he's just trying to build a great and viable platform and that takes time. Zuckerberg speaks...
...what happens when you create a successful platform: a virtuous circle blooms, with a mass of users attracting a horde of developers who build fun or useful stuff, which in turn pulls in even more users. Needless to say, there are some pretty worthless and annoying applications too. At Facebook, app writers' income is derived from advertising based on the number of people who install their programs, and a bunch have adapted in intrusive ways. Facebook has taken flak for applications like FunWall, which made it easy for users to accidentally spam their entire friend lists with e-mail invites...