Word: facebooked
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Dates: during 2000-2009
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...knew something significant was up when, a couple of weeks ago, I got an e-mail notifying me that a long-ago boss had added me as a "friend" on Facebook. This was a genuine grownup with an important and time-consuming job (that is, not a magazine writer). And here he was, asking me to be his social-networking buddy...
Which brings us to Facebook. Founded at Harvard early in 2004 by sophomore Mark Zuckerberg and transplanted to California that summer, it swept the nation's campuses with its unique mix of exclusivity (you couldn't sign up without a college e-mail address) and postadolescent rambunctiousness. Facebook began admitting high schoolers in 2005, started hooking up workplace networks (first at companies that employ lots of recent grads) in April 2006 and opened to all in September...
...Surprisingly, Facebook and MySpace are not proving as effective as their popularity with politicians might suggest. "New technology is certainly helpful in communicating with younger voters, but it shouldn't be the only means of targeting them," Smith says. Her research shows, in fact, that the same tried-and-true retail politics that works with Iowa retirees - knocking on doors and face-to-face contact - is the most effective way of getting young adults to actually vote for a specific candidate. Also key, not surprisingly, is talking about issues that are most relevant to young adults - namely the Iraq...
...however, Democratic presidential frontrunners have been better at reaching out to young people. The Clinton, Obama and Edwards campaigns have all hired youth vote coordinators to focus on organization among students and young professionals. Obama hired Facebook co-founder Chris Hughes to oversee the campaign's social networking sites, while Hillary Clinton is using YouTube to reach its young audience - most recently by allowing them to select her campaign song, Celine Dion's "You and I." John Edwards continues to run his One Corps, a community service organization comprised mainly of young adults...
...Republican side, neither McCain nor Giuliani have hired youth vote coordinators, though Giuiliani does employ the same Republican pollster that Smith's team has used. A spokesman for McCain emphasized the campaign's presence on Facebook and MySpace. Mitt Romney's campaign has not met with Smith, says a campaign spokesman, because he already learned how to do successful youth vote outreach as Massachusetts . Recently Romney announced a "Students for Mitt" program in which college students receive a 10% commission for every $1,000 they raise for the campaign...