Word: facebooked
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...skyscrapers switching off, a ring of darkness passing across the face of the planet. Though WWF is loosely overseeing Earth Hour, the protest - for lack of a better term - is a product of the age of social media, organized at the grassroots, with word spreading via Twitter and Facebook. "This is an open source thing," says WWF spokesperson Leslie Aun. "We lit the spark, but everyone is owning this...
...Rupert Murdoch's News Corporation, MySpace has gone from freewheeling, easy-living Web start-up to establishment player. And as it reluctantly approaches maturity, MySpace has new challenges to face, securing advertisers and innovating new features chief among them. Oh yeah - and a pesky little start-up called Facebook...
...MySpace and Facebook differ: The rival Web sites had come to embody the two competing visions of digital identity online. MySpace represented the freewheeling spirit of the Web, where anonymity allows people to experiment with their identity and express their views freely. In contrast, Facebook represented a more structured view of online identity, where people authenticate their offline identity in the hopes of creating a community of trust...
...area where the detail could stand to be bolstered is in MySpace's plans going forward. Though Angwin makes the case that MySpace and Facebook are fundamentally different sites, the latter is currently in the ascendant - so much so that a book devoted to MySpace's origins seems almost dated. Angwin doesn't leave the reader with a clear picture of how the site will continue to grow, but this may be out of the author's control. Perhaps MySpace isn't quite sure about that either...
Christakis and his colleague James Fowler at the University of California, San Diego, are now studying happiness contagion in perhaps the largest social network of all, Facebook. They noticed that people who smiled in their Facebook profile pictures tended to have other friends who smiled. This might simply be peer pressure at work, with members feeling obliged to flash a smile to fit in with the rest of the group, but Christakis and Fowler are investigating whether there isn't a more infectious phenomenon at work...