Word: facebooked
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...blueprint, Steele clearly borrows key elements of Obama's groundbreaking tactic for generating record levels of donations with innovative social-networking tools. He calls himself a "technology geek," and already posted on the RNC's main website is his "Network for the Future," which features links to Facebook, YouTube, Flickr, Twitter, LinkedIn and blip.tv. At the very least, Steele knows his party needs to play catch...
...while you shouldn't expect a J. Crew commercial featuring clips of Malia and Sasha on the Capitol steps, the retailer probably won't sit on this news. Cohen suggests a word-of-mouth guerrilla marketing campaign - for example, a Facebook group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million...
...into improbable changes in our discourse, he might be helped by something that helped him pull off an improbable win: the Internet. It's true that new media have helped polarize politics by creating echo chambers of agreement. But the kind of social media the Obama campaign used, like Facebook, also help people broaden their spheres and see how they are connected with people who are different from them. And they're popular among the same young people who are turned off by the old political dualisms and categories...
...believe her. But I can't help wondering: If for some reason Facebook suddenly ceased to exist, would people like Jenny revert to phone calls or visits, or would they lose touch altogether...
...probably won't find out. Instead, I gave in. Last week I sent Jenny a note - through Facebook, naturally - requesting a get-together. She accepted. When we met up, it seemed like we were closer than I had thought. I knew about Jenny's son's part in the school play, her sledding expedition and what she'd cooked for that big birthday dinner - information we would have shared if we still lived in the same neighborhood and talked regularly, the inane and intimate details that add up to life. The constant stream of data is a digital form...