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...mail solicitation at a time when students' financial needs are expanding and the loan market is shrinking. A slew of peer-to-peer lending companies geared toward the college set - including Virgin Money, GreenNote, Fynanz, and CapAlly - have sprung up in the past year. Borrowers create Facebook-like profiles detailing their backgrounds, interests, and financial goals, and lenders choose the students who seem particularly appealing - or appear most likely to pay back the loan. The companies play matchmaker, then keep track of who owes what to whom...

Author: /time Magazine | Title: An E-Mail Plea: Help Pay My Tuition! | 9/4/2008 | See Source »

...Will.i.am, about the two-party music gap. He said it's all about whether the candidate makes a connection. "There are some dope emcees who would perform at the Republican Convention, but not for McCain," he said. "He's not reaching out to us. He doesn't have a Facebook or a MySpace. He doesn't Twitter...

Author: /time Magazine | Title: The iTunes Primary: No Contest | 8/28/2008 | See Source »

...Online networks targeting pet lovers are common, but a growing subset is catering to the pets themselves, including MyCatSpace.com, Dogbook.com (part of Facebook) and Petster.com (remember Friendster?). Pets write messages to one another about shared interests and offer advice on health problems, training or local dog-friendly parks. Some have even enlisted their caretakers to arrange offline play dates. "Animals are natural social-networking beasts," says Noah Paessel, CEO of SNIF Labs, a tech firm started by a group of MIT Media Lab graduate students to study "social networking...

Author: /time Magazine | Title: Social Networks Target Pets | 8/21/2008 | See Source »

...site is also a hit among people who find traditional forms of social networking too invasive. "It's nonthreatening," says Dale Miller, 55, who does not use Facebook or MySpace but who updates a Doggyspace page daily for her bulldog mix, Etta. "It's for you, not necessarily about...

Author: /time Magazine | Title: Social Networks Target Pets | 8/21/2008 | See Source »

...received quizzical looks from some friends in my age group when I mentioned it. And, invariably, after explaining what Twitter was and why it was important, I got the same response, "I just don't get it." Then I asked several of my new (18-to-24-year-old) Facebook friends why they found Twitter appealing. Their responses ranged from "It's a great way to broadcast your stream of consciousness" to "It's a more effective way of communicating with several people at once." But these answers still beg the original question: why would you ever want to Twitter...

Author: /time Magazine | Title: Even Gen X is aTwitter | 8/20/2008 | See Source »

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