Word: facebooked
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...Fortune's Brainstorm Conference earlier this week, Facebook COO Sheryl Sandberg said the privately held company isn't feeling any pressure from its investors to produce profits yet, but she pointed out the obvious: that Facebook's real potential was in the "unusual and extraordinary opportunity" afforded by advertising. What she's talking about is inserting brand advertising into the shared experiences of Facebook's users. And the only kind of movement that is, is the movement of money...
...brothers from Kolkata (formerly Calcutta), India, launched their online version of the word game in 2006. But it didn't really take off until 2007, when they ported it over to Facebook, where it's among the most popular add-on games on the giant social network. It has more than 512,000 active users who play it daily...
Hasbro, which owns the intellectual property rights to the classic board game, released its own test version of online Scrabble earlier this year, opening the slow and clunky beta Facebook app to an indifferent public last week. So far, it has about 9,000 users in the U.S. and Canada...
...spokesman at Hasbro said the company expected that figure to rise as it debugs the game over the coming weeks. "The No. 1 priority for Hasbro has always been to offer fans a high-quality, legitimate version of Scrabble to play on Facebook," said Mark Blecher, general manager for digital media and gaming at Hasbro. "We think true Scrabble fans are going to want to play the authentic game, the one like the board game they have at home...
Blecher said he expected that Facebook - which he said had been notified before the suit was filed - would comply with Hasbro's order to scrap the app. Scrabulous was still up by late morning P.T.; a spokesman said Facebook would issue a statement shortly...