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...expansion into tangible goods was the brainchild of RealGifts, a start-up that three Web developers launched with a $25,000 grant from Facebook. It has partnered with vendors to offer such things as flowers, hams and Slankets (sorry, Snuggies), and there's a broader array in the pipeline. RealGifts co-founder Tommy Sanguinetti touts the convenience factor: the entire shopping experience is contained on Facebook. Quick and easy. "People who get it love it," he says...

Author: /time Magazine | Title: Gift Giving on Facebook Gets Real | 2/15/2010 | See Source »

...results? My mom, still a Facebook neophyte, accepted her arrangement almost immediately, although I soon destroyed any goodwill by telling her I thought her flowers would have sat wilting in a warehouse for several months before she figured out how to get them. (She replied, "Why do you think I'm not intelligent enough to figure this out, Dan? That's a bit disconcerting.") Sorry...

Author: /time Magazine | Title: Gift Giving on Facebook Gets Real | 2/15/2010 | See Source »

...reaction from my ex was worse. She managed to delete the notification from her Facebook wall in - I timed this - less than a minute. She told me later, amid much profanity, that there was "No way" she'd have the flowers delivered, because she didn't want to explain they were from her "weirdo ex-boyfriend." RealGifts assures me refunds are possible...

Author: /time Magazine | Title: Gift Giving on Facebook Gets Real | 2/15/2010 | See Source »

...what about Ms. Swift? I managed to track down what (I think) is her actual Facebook profile and requested to add her as a friend. She has yet to accept, and therein lies the rub: without a friend connection, there's no way to send a gift. So we should totally be Facebook friends, Taylor. I guarantee there will be some flowers in it for you. Or a ham. Take your pick...

Author: /time Magazine | Title: Gift Giving on Facebook Gets Real | 2/15/2010 | See Source »

Become a fan of TIME on Facebook...

Author: /time Magazine | Title: Gift Giving on Facebook Gets Real | 2/15/2010 | See Source »

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