Word: facebookers
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...even after weeks of preparing for the inevitable takedown, even knowing that half a million people played Scrabulous every day, Hasbro still couldn't handle the traffic at the switchover. The site crashed like a carload of clowns at the circus early Tuesday. Soon, a notice was posted on Facebook: "We're working on some tech problems and Scrabble will be ready to play as soon as possible!" the developers wrote, adding that "we're making changes to Scrabble for its official launch in mid-August...
...This cannot be a good thing for Hasbro - especially since it has not yet succeeded in shutting down the original Scrabulous website, which is in full swing. Nor can it be a good thing for Facebook, especially as many people simply decamp for the Scrabulous site...
...Riots, mayhem, looting and lots of UPPERCASE SHOUTING. Well, really, just the latter, since there's no way to poke Hasbro itself on Facebook. (I think.) But dozens of Facebook groups have materialized, hoping to shame Hasbro into restoring the rebel application, which was launched last year on Facebook by two brothers who live in Kolkata (formerly Calcutta...
...main group, "Save Scrabulous," already has more than 46,000 members. (Since it's possible to create groups within Facebook that have identical names, there are others with that one, adding thousands more to the total of supporters.) More-extreme splinter groups have also sprung up, ranging from the militant to the simply depressed. "Give us Scrabulous or Give us Death!" has over 7,500 members and has issued a call to arms: "INVITE EVERY SCRABULOUS PLAYER YOU KNOW so we can get our voice heard! We know those Hasbro suits don't have hearts, but perhaps they have ears...
...Agarwalla brothers, who launched Scrabulous, are still considering their options, I'm told. They have attorneys in both the U.S. and India, where they are fighting a similar action against Mattel, which owns the licensing rights to Scrabble outside North America. "Facebook has informed us that they have received a legal notice from Hasbro in reference to the Scrabulous application. In deference to Facebook's concerns and without prejudice to our legal rights, we have had to restrict our fans in USA and Canada from accessing the Scrabulous application on Facebook until further notice," their statement reads...