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...make hella- an officially recognized scientific-unit prefix, representing the magnitude of 1.0x1027, expressed by the number 1,000,000,000,000,000,000,000,000,000. What started as a joke between a few of Sendek's friends has become hella popular, growing into the loftily named Facebook group "The Official Petition to Establish 'Hella-' as the SI Prefix for 10^27," comprising nearly 50,000 like-minded nerds and fans of NoCal parlance. (See the top 10 scientific discoveries...

Author: /time Magazine | Title: Hellabytes? A Campaign to Turn Slang into Science | 3/10/2010 | See Source »

There's nothing like a good excuse to eat some curry. Some 17,000 people turned out on Feb. 24 in cities across Australia to eat dinner at Indian restaurants as part of Vindaloo Against Violence. The mass-dining campaign started as a 100-person Facebook event but soon grew into a show of solidarity with Australia's 450,000-member Indian community. Violence against Indians, including the suspected race-related murder of a graduate student on Jan. 2, has been on the rise in the past year...

Author: /time Magazine | Title: The World | 3/8/2010 | See Source »

...Bowling Alone,” in which he described the importance of a network, or community, for individuals.  Social networks foster a sense of belonging and increase one’s engagement in the community. In an age of technology, college students naturally think of Facebook or gchat as central to our social networks.  Beyond the cyber social circle, our networks may include entryways, teams, classmates, or extracurricular groups.  Each and every circle contributes to a network that builds social capital...

Author: By Elizabeth A. Goodman-Bacon | Title: Creating a Healthy Community | 3/8/2010 | See Source »

...press this week to highlight the similarities between Avatar's plot - the pristine planet of Pandora, 4.37 light-years away, is imperiled by a rapacious Earthly corporation bent on destructive mining - and environmental hotspots on this planet. The groups have also launched a social media campaign on Twitter and Facebook urging Cameron to talk about Avatar's pro-environment theme at the Oscars. "There are so many situations like what happens in the film happening on planet Earth," says Orli Cotel, deputy communications director for the Sierra Club. "And if it takes Pandora to get people to care about planet...

Author: /time Magazine | Title: Green Groups to Cameron: Be King of the Environment! | 3/7/2010 | See Source »

...Data With a billion uploads in its database, Picnik has a mountain of information about how people edit their photos. Because Picnik now enables people to edit photos they have stored through Yahoo! Mail, Flickr, Facebook and other services, Picnik also has info on photo usage all across the Web. Google craves data of that sort, particularly as it prepares to launch its cloud-based Chrome operating system...

Author: /time Magazine | Title: Google's Acquisition Binge: Why It Bought Picnik | 3/5/2010 | See Source »

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