Word: facebookers
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...tell a friend about a good movie, bore a neighbor with pictures from your kid's birthday party or catch up on gossip at work, you are reaching out to people you know to share ideas, experiences and information. The genius of social-networking websites such as MySpace and Facebook lies in their ability to capture the essence of these informal exchanges and distill them online into an expanding matrix of searchable, linked Web pages...
Nearly half the people who went online in the U.S. in October--83 million, according to the research firm comScore Media Metrix--visited MySpace or Facebook, making social networking one of the most popular activities on the Web. MySpace has the clear lead, with a U.S. audience of 72 million--more than twice that of Facebook's--and 2007 profits estimated at $200 million...
...Although Facebook is expected to earn just $30 million, the three-year-old site is getting all the buzz. One reason: Microsoft recently bought a mere 1.6% of the company for $240 million, an investment that values Facebook at $15 billion, which is in the ballpark of Gap and Xerox. That's far smaller than Google, valued at about $200 billion, but both Facebook and MySpace think they are made of the same game-changing stuff. Like Google, they want to change the way you live and work online. And like Google and practically everyone else on the Internet, they...
Founded by Harvard dropout Mark Zuckerberg, now 23, Facebook was originally a way for college students to keep tabs on who was dating whom. It's evolved since then into a social network: an open book on its members' lives, welcoming just about anyone...
...Facebook's inclusiveness has broadened its popular appeal, but the alchemy of the Web is converting eyeballs to dollars via the "click-throughs" that advertisers crave--and the social nets are still searching for the magic formula. Members of both Facebook and its chief rival, MySpace, spend on average about 3 1/2 hours a month clicking around on each site, but they get so caught up in checking out their friends' pages and updating their own that they are less likely to click through to the ads. What's more, Facebook may not be able to keep up the momentum...