Word: facebookers
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MySpace and Facebook have become addictions in our society. Similar to people who are dependent on drugs or alcohol, social networking junkies count the minutes to their next profile fix, checking their computers multiple times per day to see how many shout-outs, virtual drinks or new friends they've acquired. But recent data has indicated a slowing in growth for MySpace while Facebook has continued to accelerate. Is a new king on the horizon for the social networking space? Or can two very different social networks co-exist...
According to Hitwise, as of last week, the MySpace domain is one of the most visited domain amongst U.S. Internet users, accounting for 4.92% of all Internet visits. At its peak in June of this year, the site accounted for 7% of all Internet visits. Meanwhile, Facebook has been increasing steadily, currently taking the position as the ninth most popular domain in the U.S., accounting for 1% of all Internet visits. Even though both sites - being within the top 10 of all Internet domains - are somewhat ubiquitous, demographic and psychographic data on users indicates that there are some unique audience...
...capita basis, MySpace has 4% more women visiting its site than Facebook. Facebook users tend to be more affluent, with its users skewing towards households earning over $60,000 per year, while MySpace users skew toward lower income levels, with 12% more of its users earning under $60,000 per year. Using the psychographic system Mosaic to track U.S. Internet users, it's clear that there's a class distinction between users of the two social networks. Facebook's most predominant group of visitors in Mosaic is "affluent suburbia," a group that Mosaic describes as "the wealthiest households...
Another way to understand the difference between users of the two sites is to examine where people go after leaving their MySpace or Facebook page. MySpace users count multimedia and photography sites (such as YouTube, Flickr and Photobucket) as the most common sites visited after dropping by the site. Facebook visitors have a similar pattern, visiting sites like Slide, YouTube and Flixter. The one stand-out difference between the two is that, owing to Facebook's heritage as a social network for college students, 5% of those leaving the Facebook domain continue on to websites within the educational category...
...cheaper RFID tags get, the more ubiquitous they'll become. But personally I envision a slightly more benign future, one in which the trend of human-implantable RFID tags merges with the online social-networking craze. What if all the information in your Facebook profile were tucked snugly into a tiny RFID-like chip embedded, say, in the ball of your thumb? Your RFID-enabled cell phone could beep every time you walked past somebody two degrees of separation or less from you or who had the same favorite novel you do or who liked to play Scrabble and wasn...