Word: facebooks
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...common wisdom says Facebook's move is part of the cat-and-mouse game the world's most-popular social network is playing with Twitter, the world's most popular micromessaging service. That may be partly true, but I doubt Facebook is all that worried about weetle-ol' Twitter. No, something more important is afoot: Facebook is embracing the AfterWeb and blowing up the browser. It is unbundling its website-based business and allowing developers to turn Facebook into a bunch of discrete services that can be delivered over a variety of devices (from PCs to smartphones) far more easily...
...biggest winners here, for instance, is Adobe, whose Air engine (it's free and runs on any PC, Macintosh or Linux computer) will drive many, if not most, of the new Facebook applications. Air creates, in geek parlance, a "run time" - think of it as a universal mini-operating system across all computers. Developers, writing in Flash, can build an application once, and it runs on any computer. About 100 million people have installed it to date. Its most popular application? Tiny programs that make Twitter easier to use than its lean website interface. (See, for instance, Tweetdeck...
...Ludwig says the client library that developers need to build Facebook-specific Air apps has been downloaded 2,500 times in the past three weeks - presumably because Facebook has been getting developers on board for the Open Stream initiative just announced...
...user shouldn't have to come to facebook.com to use Facebook," says Ethan Beard, Facebook's director of platform marketing. Indeed, Facebook released its own Air client, called Facebook Desktop, as a kind of demonstration project. Adds Beard: "This is really just the beginning...
...years ago, Facebook made one of its smartest moves when it opened up its platform to outside developers. That allowed programmers to create tiny applets that, in turn, made the service more useful and fun and pulled in more users. Blowing up the browser and letting the same developers figure out new ways to use the pieces is every bit as smart...