Word: facelifted
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Dates: during 1950-1959
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Masonic Secrecy. The model changes, as usual, were treated with the secrecy of a Masonic initiation. But it was an open secret that only Cadillac and Lincoln will be content with a minor facelift. Chevrolet has a completely new rear end. The rounded gull-wing tail is gone, replaced by outflaring V-shaped fins. General Motors' 1959 Chevy will also be lower, has a big increase in glass area, new grille and bumpers...
...CHEVY will be radically redesigned. Scrapping plans for a facelift, General Motors has kicked off a crash program of retooling to make car larger and restyle its rear. To trim remodeling costs, G.M. will build all its future cars (except Cadillac) around one basic body shell instead of the three used...
...Outs. Motto in mind, Dick Lee unveiled last week plans for an even bigger facelift: a mammoth $85 million, five-year downtown project drastically upgrading 96 blighted acres off New Haven's historic Green. Private investors, including Manhattan Real-Estate Broker Roger Stevens (whose past deals included the purchase of the Empire State Building), will replace century-old structures with a glistening, 18-story hotel-office building, new retail stores and office space. The Federal Government has earmarked $39 million for land purchases and clearance. Out of the city funds will come $7,000,000 for parking facilities...
...notch below the Corvette fuel-injection special. Another engineering change: a new "turbodrive" transmission for cars with the big engine, which combines a triple turbine and variable blades (like Buick's Dynaflow) for speedier getaway and better highway mileage. On bodies, Chevy spent some $50 million for a facelift: a new grille; higher, more sharply swept tail fins; a splashier chrome-and-paint treatment for the side panels. The new cars will cost more. Prices will be from $50 to $166 more per car depending on the model...
...like a 1941 Packard)-the Reds admit that their postwar designs "are in some respects inferior." A special Auto Ministry will be set up to boost production (1955 planned output: a bare 80,000 cars), cut prices, bring out a new people's car called the Volga, facelift the others...