Word: facemash
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Zuckerberg admits that the site “almost didn’t happen.” But to trace back to its beginnings, one has to look to an earlier, quickly aborted Zuckerberg undertaking: Facemash...
Aping the style of hotornot.com, Facemash pitted Harvard students against one another, asking readers to view House facebook photos of two randomly selected undergraduates and choose which one was “hotter...
Using without permission photos from House facebooks, Facemash juxtaposed the pictures of two random Harvard undergraduates and asked users to judge their physical attractiveness. The website drew the ire of students and administrators alike, and Zuckerberg shut it down within days of the initial launch...
Zuckerberg said that he was also careful to avoid the potential copyright infringement charges that landed him before the Administrative Board after the creation of Facemash...
...Facemash was a joke, it was funny, but at its root it had its problems—not only the idea, but the implementation. It was distributing materials that were Harvard’s. I was very careful with [thefacebook.com] to make sure that people don’t upload copyrighted material,” he said...