Word: facially
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Brand recognition is an effective shelling tool only if the consumer is aware of the product linked to the name and the name conjures a pleasant memory. Until I read the story "Why We Buy" [Aug. 27], I thought that HeadOn was an ointment designed to lighten facial scars, not the homeopathic headache cure that it is, thanks to its maker's ambiguous ad campaign. No matter how often I've heard the commercial repeat the name HeadOn, I never would have bought the product, thinking I had no use for it. Now that I know what...
...testing the device, and their projects are an early showcase of the dizzying range of topics set to be explored - the infrared beamline, for instance, is being used to study mouse eggs in an effort to pinpoint the best time to fertilize human eggs in IVF; to investigate the facial-tumor disease that's killing Tasmanian devils; and to preserve historic documents. "I thought scientists would want to wait and see how well the synchrotron performs," says Mark Tobin, who oversees the infrared beamline's operation. "But they've been very keen to jump in the deep...
...They feel that the quality of their life is so much less for having terrible facial disfigurement that they would risk a lot,” he said...
Bohdan Pomahac, the associate director of Brigham and Women’s burn unit and the head of the hospital’s face transplant program, told the Globe that he has performed dozens of facial surgeries using skin grafted from elsewhere on the patient’s body, leaving the patient still looking disfigured...
...psychiatrist from Massachusetts General Hospital. The psychiatrist would not be affiliated with the Brigham program and who would act on the behalf of the patient. Barker believes that another potential problem with the procedures is finding people who are both on immunosuppressants and are in need of a facial transplant...