Word: factly
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Dates: during 1930-1939
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...Reading, Pa., Civil War Veteran John ("Hollerin' Johnny") Wells celebrated his 100th birthday, gave his explanation of why he was still alive: the fact that he "ran like blazes at the second battle of Bull...
...staff of 37 have winnowed exactly 185 public reactions which have found their way into the design of GM cars. Researcher Weaver carefully points out that he was not completely responsible for any of these changes; most of them were already contemplated by GM engineers. But the fact that the public wanted them was often the deciding factor in their adoption...
...motor enthusiasts, of whom as many as 90% will reply. On the average, Weaver manages to get answers to about two-thirds of his 3,000,000 "invitations." Passing on what he learns to his superiors, he is wont to remark: "2,000,000 opinions make a fact...
...swipes from magazine advertisements and alters to his purpose, thus saving money. A student of typefaces, he sometimes uses 40 in a single booklet. His favorite is New Pica typewriter type, very simple. One way or another he makes his questionnaires as interesting as a game. At first, in fact, recipients were so pleased with them that they would not return them. Weaver solved this by sending them out in duplicate, letting the customer keep one, fill in the other. Other discoveries: a footnote gets more attention than a headline; sometimes a messy carbon of a letter will pull more...
Propaganda. The Motorist's Handbook demonstrates that GM's customer research is not merely a fact-finding project. It is also a highly polished sales and propaganda device. And there is no question that the selling aspects of Weaver's activities are fully as valuable to GM as the research findings...