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...author Adam Galinsky, a social psychologist at Northwestern University's Kellogg School of Management, society relies on incentives, in the form of rewards and punishments, to encourage people to conform to certain standards of behavior. "Economists and even psychologists haven't been paying much attention to the fact that small changes in our environment can have dramatic effects on behavior. We underemphasize these subtle environmental cues," he says...

Author: /time Magazine | Title: Do 'Clean' Smells Encourage Clean Behavior? | 10/23/2009 | See Source »

...want to see? What did you want to be when you grew up?” Lennox asks repeatedly during the song’s chorus. The somewhat childish and innocent tone of these lyrics does not hinder the song’s maturity—in fact, the similarly happy lyrics throughout the rest of the song simply keep it extremely fun with repeated listens...

Author: By Alex C. Nunnelly, CONTRIBUTING WRITER | Title: Atlas Sound | 10/23/2009 | See Source »

Erin R. Carey ’01, another Pfoho tutor, explained that these bugs are in fact probably not your garden-variety ladybugs. Instead, they are most likely a particular kind of ladybug called Asian lady beetles, which are “an invasive species” and therefore the “more problematic insect.” These pests are apparently a common nuisance in the fall, but neither Carey nor anyone else FlyBy talked to said they remembered ever seeing them at Pfoho before...

Author: By Michelle L. Quach | Title: Attack of the Ladybugs! | 10/23/2009 | See Source »

...fact, the characters themselves are existential questions. Each occupies himself with an interminable quest: Wacholder wants to destroy his doppelganger figure Würz; but Aslan wants to write literary masterpieces, copies others instead; Leo never leaves his bed and only thinks about existence. Their stories—if there are any—unfold through their pathetic attempts to reach the unreachable. Wacholder, for example, tries to eliminate Würz, who might as well be Wacholder himself, by writing him half threatening and half incomprehensible letters; by inventing imaginary, toxic juice; or by simply thinking that...

Author: By Shijung Kim, CONTRIBUTING WRITER | Title: Austrian Lind’s ‘Ergo’ a Labor of Post-War Melancholy | 10/23/2009 | See Source »

Lind’s language is vulgar, again without variation. Toward the end of the book, Leo says, “We pull on God’s cock therefore, we are. Penem Dei tractamus ergo sumus.” This declaration is presumably an important sentence, considering the fact that the title of the novel “Ergo,” which means “therefore” in Latin, is derived from the quote. However, the redundant use of crude language and even the purpose behind its use, which is always the same, become an annoyance...

Author: By Shijung Kim, CONTRIBUTING WRITER | Title: Austrian Lind’s ‘Ergo’ a Labor of Post-War Melancholy | 10/23/2009 | See Source »

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