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...firm like Kraft. Cadbury boasts around a quarter of the world's fast-growing gum market, a sector Kraft has missed out on. Its muscle in the U.K., Latin America and key emerging markets like India would also complement Kraft's strengths in the U.S. and Europe. In fact, with 15% of the global confectionary market, the company based in Northfield, Ill., would, thanks to the deal, be on a par with Mars. (Watch a TIME video on a bacon chocolate...

Author: /time Magazine | Title: Will Kraft Swallow British Chocolate Maker Cadbury? | 9/7/2009 | See Source »

...fact, most healthy people have some version of the three new genes. But their presence alone does not necessarily translate to an elevated risk of Alzheimer's. Each of the genes comes in different forms, or variants, that confer different levels of risk - some variants actually protect against Alzheimer's while others increase the risk. Beyond the effect of specific genes, their interaction with other genes and with an individual's environment may determine how powerfully they contribute to the risk of Alzheimer's. The new research has only identified the relevant genes; the next task for researchers...

Author: /time Magazine | Title: Breakthrough Discoveries of Alzheimer's Genes | 9/7/2009 | See Source »

...Myth About Exercise" [Aug. 17]: I must take issue with some of the points portrayed as fact. Numerous studies have shown that exercise is indeed central to an effective weight-loss program. The key concept is a simple equation of energy balance: calories expended throughout the day must exceed calories consumed as food. And contrary to the data selected for your article, studies have shown that most exercisers are not uncontrollably hungry after a workout. We strongly encourage reporting that portrays both sides of an issue so readers can decide for themselves - instead of being led down a potentially harmful...

Author: /time Magazine | Title: Of Crunches and Lunches | 9/7/2009 | See Source »

...Wasilla, doesn't really make sense to us.  We assume, based on the GQ prediction that students will in 10 years be "Governor of Alaska," that the school is thrown in as a knock on Sarah Palin. But Palin never went there.  Is this just fact-checking laziness or joke-telling laziness...

Author: By Maxwell L. Child | Title: It Takes One To Know One: Reviewing GQ's "Douchiest College" List | 9/6/2009 | See Source »

Finally, Harvard's (#4) write-up is weak.  Incredibly weak.  After Arizona State has 20 lines of commentary lavished upon it, Harvard, the Grandaddy of Them All, gets 24 words, total.  In fact, here's the whole thing...

Author: By Maxwell L. Child | Title: It Takes One To Know One: Reviewing GQ's "Douchiest College" List | 9/6/2009 | See Source »

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