Word: factor
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Dates: during 1980-1989
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...technology has advanced--sound-sampling, high-resolution graphics, better microprocessors--the "realism factor" in video games has increased...
...blood clots. FDA Commissioner Frank Young announced that the agency had approved the use of tissue plasminogen activator, or t-PA, as an emergency treatment for heart attacks. The drug activates an enzyme that destroys fibrin, the protein that binds clots together. Arterial clotting is thought to be a factor in most of the 1.5 million heart attacks suffered annually in the U.S., so t-PA could save thousands of lives. With an injection of the drug, said Young, "the odds of surviving a heart attack are dramatically improved...
...calls a second. "Then it hit me: Why am I acting like this over mutual funds? They're not supposed to be exciting. They're supposed to be dull and safe." Though he did not sell, he is no longer sure his money is secure. Sighs Jayson: "The comfort factor is gone...
...Franklin Resources: "As soon as people got over the initial trauma of Black Monday, they were calling up to reverse their redemptions." Michael Lipper, president of Lipper Analytical Securities, is not quite so confident. "The panic is over," he says, "but the jury is still out on the comfort factor." Fund companies have already launched a blitz of upbeat ads and letters to shareholders in an effort to convince customers that mutual funds are still a safe and lucrative alternative to the savings account -- or the mattress...
More important, price is not the only factor in international buying decisions. Many U.S. goods simply do not satisfy foreigners' tastes or meet their quality standards; these products will not sell overseas even if they become cheaper. By the same token, American consumers partial to Toyota cars, Krups kitchen appliances, Rossignol skis and Gucci shoes will not easily be discouraged by price rises. In the case of the videocassette recorder, American consumers have no choice but to buy foreign, since U.S. manufacturers do not make the machines. Indeed, as long as the American appetite for imports remains, a perverse effect...