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...forget what they've just been told, says Newell. When they try to recall the information, the thing they remember best is the last positive information they heard - a phenomenon that researchers call the "recency effect" (and one that advertisers have found very useful). Newell thinks a similar factor may have been what influenced the "sleep on it" results in the Dutch study, but because he doesn't know what order the Dutch subjects were given their information, he can't say for certain. "Both cars in the experiment were equal, so I would expect roughly equal numbers...

Author: /time Magazine | Title: Gut Decisions May Not Be Smart | 8/22/2008 | See Source »

...would be foolhardy at this point to rule out the checklight [problem] as a contributing factor," says Howard Wheeldon, an aviation expert at BGC Partners. "But it's a fairly common occurrence." Still, the fire that witnesses say they saw coming from the left engine would not, by itself, have been enough to bring down the plane. "Regulations governing all craft ensure that even after losing power in one engine, the plane still has enough power to take off," says Wheeldon...

Author: /time Magazine | Title: Death Toll Could Rise in Madrid Crash | 8/21/2008 | See Source »

...strikes, then the presence of the sophisticated Russian S-300 missile system in Iran would considerably raise the risk to Israeli pilots. Unfortunately for Israel, however, there may be little it can do to shape Moscow's Iran policy for the simple reason that Israel is not a major factor in Russia's strategic outlook. Moscow's actions on Iran are less likely to be determined by Israel supplying a few drones to Georgia than they are to be shaped, for example, by the deployment over extreme Russian objections of U.S. interceptor missiles on Polish soil...

Author: /time Magazine | Title: What Israel Lost in the Georgia War | 8/21/2008 | See Source »

...Presidential campaign, is far from funny. The reality is that whether the U.S. drills or not, it really doesn't make a difference - not against the sheer scale of the energy and climate crisis facing America and the rest of the world. (Indeed, the other 6.3 billion people factor into this equation too.) The International Energy Agency (IEA) recently estimated that under a business-as-usual scenario - which the U.S. seems intent on abiding - global oil demand would rise 70% by 2050. That increase represents five times as much oil as Saudi Arabia produces annually. You could drill America with...

Author: /time Magazine | Title: Putting US Energy in the Wrong Place | 8/20/2008 | See Source »

...Also of concern from the Sallie Mae/Gallup poll is the finding that some 40% of families didn't factor cost into the decision about which school their undergraduate should attend, which is astounding given the price difference among schools. Tuition at a private, four-year college averages about $24,000 a year, while a good public institution may be as little as $10,000, even for out-of-state enrollees, according to the College Board, the nonprofit that administers the SAT. "We eliminate homes and cars all the time due to price, but then don't go through the same...

Author: /time Magazine | Title: Putting College Tuition on Plastic | 8/20/2008 | See Source »

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