Word: factoring
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Dates: during 1950-1959
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...case rates (see map). In the southeast, Florida stood out as a plague spot. California's total was boosted by the local epidemic in Los Angeles. In sparsely populated states, relatively few cases justified an epidemic rating-e.g., Wyoming with 98 and Nevada with 60. Most hopeful factor in the situation was the absence of severe polio outbreaks in most of the Middle West, which had been hard hit for several years. For the U.S. as a whole, statisticians figured that an individual's chance of being attacked by paralytic polio before age 20 was less than...
...outstanding common factor of the many different approaches is the recklessness with which they are recommended as the 'best' for the future development of 'a child,' without an effort having been made to verify these predictions. Yet they are presented to parents as scientific facts, often with the implied or open threat that any neglect might injure the child and result in neurosis in the dim and dis tant future. Many child-psychology theorists talk with the voice of an oracle predicting future doom...
From Paste to Platinum. When Max Factor Sr., an immigrant Polish wigmaker, started improving on nature in Hollywood, the screen's silent sirens wore only two kinds of powder-white and flesh-colored-both as pasty as dough. Factor developed new. softer powder shades, more complimentary rouge tones, and an easily applied foundation grease. Soon such stars as Gloria Swanson, Joan Crawford, Mary Pickford and Clara Bow were wearing Factor makeup off the movie lots, and U.S. women, who had previously thought that any makeup made them look "fast," started clamoring for the natural-looking powder and rouge. When...
With his cosmetics line off to a booming start, Factor hurried back to his first love: wigmaking. He imported fine-textured hair from Italian, German and Balkan peasant women, who grew it specially for sale. Soon he cornered Hollywood's costume wig market with super-de luxe models priced...
...Factor's toupees ("hairpieces" in the trade) were an even bigger success. Instead of the obvious, helmet-like objects that hairless U.S. men expected, Factor made a new, almost invisible toupee by sewing each strand of hair to a piece of fine flesh-colored lace, sold every style from romantic waves to college-boy crew cuts. Now men all over the U.S. wear Factor "toups" (price: up to $150 apiece), and the company sells 20,000 a year. In Hollywood, nine out of every ten male stars over the age of 35 wear "hair additions" on the screen...