Word: factoring
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...defined as a BMI of 30 or greater-is no more a disease than is cigarette smoking or sedentary living. People can be obese but healthy, just as they can be thin and sick. "It really doesn't make sense to call obesity a disease-it's a risk factor," says Stephen MacMahon, principal director of The George Institute for International Health, in Sydney. Moreover, it's a risk factor for maladies-heart disease, stroke, and even type 2 diabetes-that strike thin people...
...much by public health authorities throughout the Western world are at a weight where there isn't even a correlation with increased health risk, let alone a causal relationship," says Campos. The notion that overweight and obesity turn people into medical time bombs "is being exaggerated by roughly a factor of 10," he says. "An argument that may be relevant to the heaviest 6% of the population is being applied to 65% of the population...
...high blood pressure, high cholesterol, obesity, diabetes and sedentary living (being male works against you, too). Generally, the poor sod who collapses from a heart attack could tick three or more of those boxes. "We've been fighting to stop doctors and patients thinking about any of these risk factors in a vacuum," says The George Institute's MacMahon, professor of cardiovascular medicine and epidemiology at the University of Sydney. "Your risk of having a heart attack is very, very multidimensional. Obesity is a causal contributor, but it's one of many. And it's actually much harder to reduce...
...first disposable razors marketed to women, after World War II. It was only a matter of time before actors realized the potential profits behind being such successful marketing tools for beauty brands, and before long, Judy Garland and Joan Crawford signed on to appear in magazine advertisements for Max Factor in the '30s and '40s. Although Farrah Fawcett sold untold amounts of Wella Balsam conditioner in the '70s and L'Oréal has had a revolving army of actors proclaiming "Because I'm worth it" for four decades, the cachet of the beauty endorsement had been on the wane since...
There are legitimate reasons stars are signing up to shill mascara and moisturizer in such numbers. First, the embarrassment factor has disappeared. "Ten years ago, celebrities didn't think this was a good career decision. They thought it detracted from their cachet," says Scott Beattie, chairman and CEO of Elizabeth Arden. "When we signed Catherine Zeta-Jones in 2002, she was one of the first prominent celebrities to sign to a beauty brand. Now it seems stars see an opportunity [with beauty advertisements] to present themselves to the public in a more controlled way than the tabloids...