Word: factors
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Dates: during 1920-1929
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Knowing the usual average of replies to any sort of publicity, we feel that this is a most unusual response and highly indicative of that factor in a publication that the advertising men call "reader confidence...
Last week, in Auchterarder, Perthshire, Scotland, Lord Haldane died. A grateful Britain, recovered from Wartime hysteria, will Remember him as an elder statesman, an important factor in the Allied victory and as one of the most distinguished philosophers of his time...
...taken one factor into account. Frank H. Claret is captain of the Atlantic Transport liner Minnewaska. He is as jovial and popular a skipper as is to be found on the high seas. On his account, travelers who are connoisseurs of captains choose the Minnewaska. He was the youngest of 18 children, ran away to sea at the age of 13, and during his motley career has supervised the tiller of every sort of craft. But Captain Claret's capability, his geniality and prowess as a raconteur do not constitute a complete estimate of the man. There is linked...
...sales problem of today is not how to convince housewives to buy soap, but how to make them addicts of a particular brand. Manufacturers have appealed, variously, to vanity, comfort, whimsy. To the Palmolive-Peet Company, vanity appears the chief factor in the public's soap-buying. Women are urged to "keep that schoolgirl complexion." A faint odor of promiscuity hangs over the seductive call of Woodbury's Facial Soap-"A Skin You Love to Touch." But the forthrightness of the Woodbury laboratories (N. Y.), is reestablished by the picture of Founder John H. Woodbury, minus neck,* appearing...
...Smith voters. In many an instance the final determination of the individual to vote for Hoover or for Smith will not occur until November. A pretty girl at the polling booth, or an ugly man, or a hangover, a new hat, a spun coin, will be the deciding factor...