Word: facundo
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Dates: during 1930-1939
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...many suitors in the past six months. At one time or another nearly every U. S. liquorman has pleaded for the exclusive right to market Cuba's rum after Repeal (TIME, Oct. 9). The better to hear the suits, aging Henri Schueg, son-in-law of the founding Facundo Bacardi and present head of the House, journeyed to Manhattan last month. Last week shrewd old Henri Schueg announced that he had at last found a suitable suitor-the importing subsidiary of Schenley Distillers Corp. Most important foreign liquor agency thus far assigned, the Bacardi franchise covers...
Bacardi. No one knows who will get the contract for Cuba's rum but nearly every distributor has flirted ardently with the heirs of Founder Facundo Bacardi. At least seven bidders at one time or another have sworn that the agency was theirs. But Facundo Bacardi (pronounced "back-ar-dee'') had 22 grandchildren and most of the 16 living and their various in-laws like to have a hand in running the huge Santiago distillery. As soon as a distributor was certain he had landed the agency, he would discover that another Bacardi was dickering with another...
...during Prohibition than before-40,000 cases annually. An enormously greater quantity of domestic rum was bootlegged under faked Bacardi labels and thus the trade name's value has soared. Last week it reported that President Henri Schueg, elderly son-in-law of the founding Facundo who holds the balance of power in the factional Bacardi family, was about to journey to Manhattan to settle once & for all who was to cash in on the 13 years of free advertising...
...their pointed rigs sparkled in Havana Harbor, racing for two trophies which star boat skippers prize only a little less highly than the International Championship-the Cuba Cup, four feet high, biggest yachting cup in the world; and the Bacardi Cup, put up by the late rum-distilling Facundo Bacardi...
...Died. Facundo Bacardi, 40, vice president of famed Bacardi & Co.; of an accidentally inflicted bullet wound with pneumonia and septic complications; in Santiago, Cuba. The Bacardi distillery, founded by his grandfather, produces 25,000 gal. daily, has built a $50,000,000 fortune shared by three other grandsons...