Word: fad
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Henderson calls global health “sexy.” Han says it’s the “hot topic.” And both students point to globalization’s contribution to global health’s fad appeal...
Industry Cassandras will point out that 3-D came on big in the early '50s and went away quicker. Audiences could decide that this too is a fad and tire of paying an extra four bucks to see the same movie but with goggles. Many movies are in no desperate need for 3-D: not The Hangover, The Hurt Locker or The Blind Side...
...very popular in the beginning, right? You reference "Yugomania." The summer before it came, you had all this media attention: a $3,995 car? What's going to happen? It's a communist car - will Americans buy it? The press was just nonstop, and it created a consumer fad. Then there's that segment of American car buyers who truly do want an appliance. They don't want their cars to be status symbols; they just want to drive from point A to point B. And there's always going to be a slice of Americans who want a bargain...
...maybe dropping three bills on dinner, you need to minimize risk. For that, the user reviews on Citysearch or Yelp are beyond useless - they're faceless and contradictory - and the same goes for blogs. (Blogs at least sometimes take pictures.) So there, in that whirlwind of trends and fad ingredients and hype and backlash, are a few immense ancient trees, with sturdy roots and massive trunks...
...reality TV was a novelty. In 2000, it was a fad. In 2010, it's a way of life...