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Word: fad (lookup in dictionary) (lookup stats)
Dates: during 1920-1929
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Usage:

...consumption of potatoes has decreased 25% in the last two years. There was a crop surplus of 80,000,000 bushels in 1927. There will probably be a bigger surplus this year. These figures caused Gov. H. Clarence Baldridge of Idaho to flay "that foolish women's fad for slim figures'' before a convention of potato-growers in Chicago last week. Gov. Baldridge, as everyone knows, has both potato-growers and women among his constituents...

Author: /time Magazine | Title: POLITICAL NOTES: Potatoes, Women | 12/17/1928 | See Source »

...waste at Cold Harbor, Grant was unfortunately awarded the presidency. He knew nothing about politics or human character, neither of these imponderables being tangible matter of action. His chosen advisers were crooked or incompetent (the minister to England, a poker expert, taught the game to British peers, started a fad), his policies pathetic; but grimly he stuck to both. Scandals rivaling Teapot Dome culminated in the gold corner by Gould and Fisk, shrewd rascals who dazzled Grant with their powerful wealth, involved the honest dupe in fiasco...

Author: /time Magazine | Title: Books: Anti-climax | 12/10/1928 | See Source »

This little lyric was the popular expression of a fad which made famous its founder, Horace Fletcher, some 20 years ago. John D. Rockefeller took it up and provided a prose version of its message: "Don't gobble your food. 'Fletcherize,' or chew very slowly while you eat." For a time wealthy mothers counted their children's jaw beats at the table while ragged micks in the streets threatened to "Fletcherize" their little enemies. Gradually, the fad died because people were too lazy or too busy with other things to give the required 45 strokes...

Author: /time Magazine | Title: Medicine: Fletcherizing | 9/17/1928 | See Source »

...will be given, in Baltimore, Boston, Chicago, Cleveland, Houston, Los Angeles, Manhattan, Milwaukee. Philadelphia, Pittsburgh, San Francisco, on May 21, in honor of the Rev. Dr. Henry Pereira Mendes, Founder and Honorary President of the Union of Orthodox Congregations of America. At this dinner, carrying to an extreme the fad for inexpensive banqueting which has been previously evidenced, no food whatever will be served. The guests-10,000 will be invited-will nonetheless pay for their good dinner. The money which they expend will be put into a fund known as "The Rev. Dr. H. Pereira Mendes Educational Endowment...

Author: /time Magazine | Title: Religion: Orthodox Dinner | 5/7/1928 | See Source »

...feast and woman. For the sake of variety he conducts an occasional military expedition, and Ung is so well satisfied with his ward's masterly strategy that he gives him his daughter as second wife. At this point, Temugin orders a census of his family. A eunuch (fad newly imported from Turkey) reviews 18 years of hearty domesticity, reports 84 women including the two wives, 178 children, of whom 65 have died, leaving a net increment...

Author: /time Magazine | Title: Books: Wine, Women and Sword | 4/23/1928 | See Source »

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