Word: fad
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Dates: during 1920-1929
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...Negro music are utterly foreign to Caucasian Americans, and the use of such a base for the music of the U. S. is about as reasonable as the use of Chinese or Tasmanian music. Still the very exoticism of the idea has its attraction, and the reasons for the fad...
Fortunately, the losses entailed by this fad for foreign banks have long since been written off. Only once, when the Mercantile Bank of the Americas threatened to fail, did the experiment cause any critical strain on the country's business...
...think there is a great popular demand for foreign productions? To a certain extent, yes, but not, I believe, so much because they are foreign as because they are high-grade. Of course, there will always be fad-hunters who are after something out of the ordinary, but they form a small part of the theatre-going public. Eleanora Duse has been a tremendous attraction. So have the Moscow Players and the ChauveSouris. Translations from the French and Russian have been very popular. Is it because they are foreign? I don't think so. Last year I practically concluded arrangements...
...rope skipping fad which seized the University football squad several weeks ago, gripped the soccer squads today and for almost a quarter of an hour yesterday afternoon over fifty of Coach Nichols' men skipped around the soccer field...
...there is not that maudlin excitement over the pilgrims from Petrograd which prevailed a year ago. If you casually remark to your laundrywoman that Stanislavski and Balieff will be back on Broadway her enthusiasm will scarcely unhinge her to the point of crowning herself with a flatiron. The Russian fad, a trifle overdone, is fading. Where then can the producer turn? Possibly to Argentina, which is receiving inordinate publicity of late owing to the successful business visit of Senor Luis Angel Firpo. Japan and China have been veterans since The Mikado. The Negro rage and the grass-skirt scare...