Word: fad
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Dates: during 1930-1939
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...itself that was so important in the Salons last week. Extreme, its popularity may soon become a waning fad. More important was what the couturiers had pulled out of the hat to go with it. Wrote one exuberant correspondent: "This diminutive object of fashion has exerted sufficient influence within less than a month to change the entire trend of styles for the last 100 years." Some of the trends...
Innkeeper Malandrini, Lawyer Belotti or dour Priest Don Taddeo. The whole town turned itself into a fiesta, mass meeting, audience, riot. Chorus-girls were billeted everywhere; their sleepless generosity played hob with respectable burghers, set a fad that was followed even by hitherto respectable housewives...
Before the War a comparatively small number of low-grade Egyptians smoked hashish and opium, with little appreciable social harm. At the War's end a Greek chemist introduced cocaine to high Egyptian society. The middle classes took up the fad. Then came heroin. Now, it is estimated, one out of 28 Egyptians is a dope addict, and one out of 56 dazzles himself with heroin...
...saying that the only really satisfactory anthology is that which the individual reader composes for himself is perhaps quite true. Nevertheless there are anthologies and anthologies and their degree of excellency depends on the discrimination of the compiler and his sense of what selections should be juxtaposed. The modern fad of the amusingly incongruous is exemplified by such mixtures as the "Weekend Book" where selections are grouped in compartments such as Great Poems, Hate Poems, State Poems, and so on ad absurdum. In the "Winter Miscellany" however Humbert Wolfe restrains himself to selections on the subject of winter...
Rare is the U. S. citizen unaware of these two books, in which a builder of outhouses discourses sententiously upon his craftsmanship. Thus Ex-Lax follows the modern trend of playing up a fad-of-the-moment in its advertising, also appeals to the same private sense of humor that carried The Specialist into best-selling fame (600,000 copies to date...