Word: fad
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Dates: during 1930-1939
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...University of Toronto, the dean of women, Marion Black Ferguson, tried another method to forestall the pep-pill fad among woman students. She sees that they maintain their wits and vigor by taking pills containing calcium and phosphorus, eating regularly, going to bed early...
...which it considerably resembles. Its roots were chosen with great care, however, from various languages, especially English. Dr. Talmey particularly tried to incorporate those national words which have no one-word equivalents in other languages and are therefore frequently borrowed, becoming quasi-international. In English such words are snob, fad, aloof, to glance, to bluff; in German, anheimeln, entmündigen, schadenfroh, Weltschmerz, Zeitgeist; in French chic, aplomb, verve, elite, chicane...
game manufacturers found that in 1936 Bingo was their best seller, with unit sales (from 10? to $12 the game) likely to surpass the last great fad game, Mah-jongg (1924). In New Jersey alone, reported Lawyer Berlin, 200 Bingo operators are netting $300,000 a week, the average game drawing more than 1,000 players. Firms now flourish which go into a parish house, lodge or theatre, run a Bingo party on a percentage basis. Though the Bishop of Albany frowned upon Bingo simply because it is scandalous, his fellow bishops technically are under no obligation...
...coons like Bethlehem Steel's Eugene Grace, but to most citizens a pheasant was only a long-tailed wild bird useful for sport and food. Now Naturalist Beebe's definitive work has been re-issued in one volume at $3.50* and pheasant raising has become a fad among rich rural connoisseurs. With only five pairs entered in last year's Poultry Show, a handful of fanciers organized an Ornamental Pheasant Society, set out to advertise their pastime. Chosen president was Philip Morgan ("Phil") Plant, onetime Manhattan playboy and second husband of Constance Bennett, who settled down...
Last year the U. S. discovered winter. Snow, for centuries man's enemy, became suddenly his friend. Skiing, for years a nonsensical fad, became overnight a national sport. Last week, not content with moving himself outdoors, man moved winter indoors. Hirelings in Manhattan's Madison Square Garden, accustomed to the endless transformations of this chameleon edifice, stood aghast as they watched it become something it had never been before : a snowy mountain top. From the centre of the arena floor to the top of the gallery-so close to the roof a skier had to crouch...