Word: fad
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Dates: during 1930-1939
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...West Young Man (Paramount). When Mae West made her cinema debut in 1932 (Night After Night), wiseacres predicted her career would be short-lived. When she became a star (1933), critics considered her a fad. When the Legion of Decency was formed (1934), Mae West seemed its most likely victim. Currently, though she slipped from fifth to eleventh in Motion Picture Herald's star-rating, Mae West is still one of Hollywood's highest paid ($150,000 per picture) celebrities, unique in two respects: 1) She writes her own scripts. 2) While other producers are trying...
Radcliffe girls, Cambridge debs, and Harvard Square "chics" need have no fears about falling behind in obtaining the latest hairdressing style, the "Simpson Coiffure." Cambridge beauty "shoppes" are fully prepared to administer this fad, which comes straight from the leading New York style emporiums...
...coat pocket, and still have room for Karl Marx; the scene in which he philosophizes to Belinda is worth the rest of the film. The picture on the whole, is not up to the standard of the famous team. However, besides being a telling commentary on a foolish fad, "Soak the Rich" is more than average entertainment...
Some years ago the publication of the "iBlackbirds Album" was considered TIMEworthy. Two weeks ago was published the "Bix Beiderbecke Memorial Album," worthier in historical importance, in artistic merit and, in view of the renascence of jazz, in fad value...
...airlines. But Undertaker Howard Rowland of St. Louis was the convention sensation, bringing a cadaver for autopsy in his own Stinson monoplane, which he uses several times a month to carry dead or dying persons home. Undertaker Rowland scoffs at the convention suggestion that aerial funerals may become a fad as rising land values force cemeteries farther away from cities. According to him, the only aerial funerals the U. S. will ever see are those of the occasional eccentrics who order their ashes scattered high in the heavens...