Word: fad
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Dates: during 1940-1949
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...company should bear the entire cost. As for federal pensions, 89% would rather install company plans than pay for a major expansion of the Government's Social Security program. Growled One Midwest manufacturer: "Our whole system is degenerating to the point where something for nothing is a fad . . . The mad scramble is to be one of the fortunate few ... on the receiving end . . . Union leaders are playing the role of a master of ceremonies on a giveaway program...
...shirts and open collars are still popular, but almost everywhere it is becoming fashionable to wear the shirts tucked in. Argyle socks, preferably knitted by a "connected" girl, are much in demand. In Seattle, there is even a real effort to keep shoes shined and hair cut. One new fad in the East: black belts buckled in back...
There has been some speculation about the reasons for the science-fiction fad. The Saturday Review of Literature's Harrison Smith has speculated about the relation of the "age of anxiety" to the "scientific fantasy story" as "a buffer against known and more conceivable terrors." Publishers' Weekly finds that the appeal of these stories lies "in their free flight of [imagination] . . . uninhibited by present reality, yet sometimes terrifyingly close to the advanced discoveries of modern science...
This newest fad is a riproaring, high-scoring game of the rummy family. It combines the melding features of pinochle, the building principle of gin and some of the partnership elements of bridge. What a Canasta player needs most is endurance...
Card Expert Mrs. Ottilie H. Reilly introduced the game to Manhattan's Regency Club last spring, wrote scholarly articles about it for Vogue. The game has rapidly gained popularity in the U.S., but Hollywood, usually a fast town with a fad, is not yet convinced. Canasta was tried out recently at the Bel Air Country Club, and flopped. Reason: too intellectual...