Word: fad
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Dates: during 1950-1959
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...Hopalong Cassidy clattered into the corral five years ago. Sales of Davy Crockett coonskin caps, blue jeans, cap pistols, lunch boxes and dozens of other items, have already reached an estimated $100 million. Last week the shooting was just starting for the Davy Crockett cash. Walt Disney, starting the fad with his TV series (TIME, Nov. 8), usually wrings every last penny from his enterprises, but he found that he might be unable to tie up royalties on all Crockett products...
...pictures, which recoiled from perspective and recognizable three-dimensional shapes, instead relied purely on vast, flat swirls and puddlings of paint, paint, paint. Painter Hultberg, who once studied with two leaders of the school, Clyfford Still and Mark Rothko, was among the first to rebel against it. While the fad was still at its height, he walked Manhattan's 57th Street with his canvases under his arm, vainly trying to interest the dealers in his own new approach to painting. But when the slap and dab of abstract-expressionism began to become a bore, the time was ripe...
...grippers for fasteners and ornamentation. She introduced the "diaper" bathing suit -and in 1942 she started the craze for ballet slippers. Necessity mothered that invention: unable because of wartime shortages to get the proper shoes for her showroom models, McCardell put them all in fabric Capezio ballet slippers. The fad caught on, and she still suggests designs for many Capezio shoes...
...years following John Reed, chance has singled out many individuals, like him, were both associated with Harvard and sympathetic to the growing world Communist movement. For most of these men, attachment to Communism was but a passing fad, as temporary as their educational association with the University, and quite unrelated to it. For a few, Communism formed the central point of their lives, often changing them, always narrowing their future paths. An examination of the careers followed by several of these men demonstrates just how little validity there is in much of the popular impression of Harvard...
...good: an automobile crackup in which he lost his left eye. When he turned up at Giro's soon afterwards, undaunted, and joking about his eye patch ("Gotta go now, gotta do a Hathaway shirt ad"). Sammy's comfortable popularity suddenly changed into a major fad. He was hailed by every Hollywood star from Ava to Zsa Zsa. The great ones came to weep and cheer. Less enthusiastic customers got at least one impression that was almost enough to account for his appeal: Sammy Davis Jr. was a nice fellow...