Word: fad
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Dates: during 1950-1959
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...group is not indulging in some new egghead fad. Host Arthur Meier Schlesinger has always been a L'il Abner fan. Mrs. Schlesinger delights in telling of the encounter her husband once had with a flesh and blood representative of the comic strip...
GILLETTE'S TONI division, which started the home-permanent fad, is expanding into cosmetics. First product will be a smear-proof lipstick called "Viv," which Toni will launch with a $5,000,000 ad campaign. Other products to follow: cleansing cream and hand lotion...
...sweeper's truck clanking around Cambridge at five in the morning know how archaic the machines are. If anyone could stay critical at that hour, there would probably be an outcry from a public used to watching their high powered servants perform at supersonic speeds. But the new speed fad hardly bothers the sweepers. They still prefer picking up the newspaper shreds of a high-charged world at the laconic pace of six miles an hour...
There is doubt that the length of scarves, per se, is the only reason for the fad. Foresighted students see in them a return to primitive modes of dress. If a gradual broadening accompanies lengthening, scarves could become sort of northern hemisphere sarong (with appropriate college colors). As they are, the scarves could replace conventional hardware in summer and winter, done up like Far East turbans...
...micros are the latest fad in auto racing, an ever-growing sport that drew an estimated 23 million spectators last year to all types of competition. Four years ago, one of the first micros, a Yuma, Ariz, job, caught the eye of old Racer Swarthout, who runs his own auto-repair shop at El Centro, Calif. Swarthout promptly built the first one in the Imperial Valley. Since then, micro-midget racing has spread as far east as Pennsylvania. Reason for the popularity of the micros: they can be built for as little...