Word: fad
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Dates: during 1950-1959
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...poncho capes, hooded sweaters and jackets called "benchwarmers." New York's Peck & Peck said that sales from its mail-order back-to-school brochure are running 23% ahead of last year. Biggest demand is for old standbys such as polo and Chesterfield coats, but there is also a fad for kilt skirts and shaggy-dog coats. In Los Angeles the Smart Sixteen set is buying blankets for a sew-it-yourself skirt and blazer set. Most popular are clothes adorned with raccoon. Says Angela Kroll, buyer for Saks Fifth Avenue: "We can sell anything with raccoon." Best...
Tights and leotards have passed the fad stage, and some manufacturers report shipments running 30% ahead of last year. To go with the tights, stores are pushing boots with raccoon trim, corduroy or plaid coverings. Back-to-school teen-agers have also taken to some nonclothing fads. Among them: plastic-coated textbook covers with zany titles such as "Embalming Can Be Fun," by "Maude Lynn...
...than a decade Adrian set the pace for women's fashions across the U.S. and even to Paris, made Jean Harlow, Katherine Hepburn and Norma Shearer look like haute couture models, put Greta Garbo in sequined slacks. Lynn Fontanne in a white organdy bow that started a national fad, released Joan Crawford from a movie prison in a little basic black dress that any right-thinking woman would have given her eyeteeth...
...that flares in the fervor of a Kirchentag and subsides in the cooler air of everyday life. Yet a growing number of clergymen, like Munich's Pastor Adolf Sommerauer, see a strong and rising tide. "There are those who worry that confession could become a sort of fad. There is no need to propagate it. Now that it is known throughout the church that it is available, those who need it can make...
...boom in menthol cigarettes is the hottest fad to strike the industry since filters. Almost overnight, menthols have grabbed 10% of the market, are expected to crack 13% by year's end. Makers have discovered to their delight that menthol carries a vague connotation of healthful medication, especially attracts women with its taste...