Word: fad
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Dates: during 1950-1959
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...Raymond Loewy, the industrial designer, has just designed a toy duck for a large toy firm. The duck will have a patch over its eye. The company expects to make 5,000,000 of them, and I wouldn't be surprised if cows and horses take up the fad...
Trying to avoid court bans became the college's spring fad. First the Liberal Club obtained Margaret Sanger, a devotee of birth controlled who had been banned by Mayor Curley, as a luncheon speaker...
While there seems to have been no bona-fide clairvoyants, the campus boasted a surplus of phonies. Mental telepathy and thought transmission had become the latest fad in an era where undergraduates bit eagerly at any dish labeled exotic. There was Margery, who claimed telepathy limbs, and Dr. and Mrs. Crandon, another pair of popular mediums. The University, in an attempt to rip the blinders off a gullible populace, persuaded several instructors to sign up for seances to expose the spiritualists. Subsequently, the pair of prestidigitators packed up and left the town...
...Luckies soared from third place to first in sales. Lasker and the legendary Hill spent endless hours dreaming up new slogans ("Nature in the Raw is Seldom Mild," "Reach for a Lucky Instead of a Sweet"). Hill, worried because more women smoked Chesterfields, and impressed by the growing fad of "research," wanted a survey made. Lasker, who relied on his own intuition, thought that so-called "market research" only proved that "there is salt in the ocean." His common sense told him women preferred Chesterfields because of their clean white packages (Luckies were then green). Lasker took an experimental white...
Since that effort, the College has settled down to more staid Pogo riots, but in the past week other schools have taken up the newest college fad as the perfect outlet for blowing off pre-exam steam...