Word: fad
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Dates: during 1950-1959
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...most-publicized college fad in history started on March 3, 1939, in the Harvard Union, when freshman Lothrop Withington, Jr., '42, goaded by a bet with his roomates, downed a goldfish never to be upped again. Pocketing a wager of $10 in good 1939 currency for his efforts, the Yardling thus ushered in a two-month period, which "Time Magazine called "among the maddest in the annals of U.S. Undergraduates...
...Fad Spreads...
Back at Harvard, the extracurricular diet included phonograph records much to the glee of Briggs & Briggs, and the fad-happy Harvardmen followed this phase by kissing marathons. Debutante teas were raided, and one sophomore kissed 26 Wellesley girls in five minutes Cliffedwellers remained in Widener...
Simultaneously, a Society for the Prevention of Goldfish Eating was formed and the fad-made period was dying a slow death. It was late April, and the rains came and examinations with them...
...Fads & Favoritism. Industrialists admit that the shortage is partly their fault. A spokesman for U.S. Steel estimated last week that 75% of the jobs for which new engineers are hired could be filled by bachelors of arts. It has become a fad in U.S. industry to hire an engineer for almost any position. Today a man can study civil engineering, then get a sudden hankering for aeronautics, and any one of the major aircraft companies will hire him. If he tires of his slide rule and looks for work as a salesman, he will get preference because...