Word: fad
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Dates: during 1950-1959
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...fad dies out, another often takes its place. The latest, Dr. Lederer believes, is the indiscriminate use of radium treatments for adenoids. These oldtime medical villains (once blamed for everything from bad teeth to snoring) should be left alone, he says, unless they are damaging the patient's hearing. If so, out with them...
Chamber music used to be strictly highbrow country; nowadays it is close to becoming a U.S. fad. One of the best examples of the current trend: the steadily increasing popularity of the Budapest String Quartet...
B.V.D. sparked another style revolution in the '30s, when its publicity stills of Olympic Swimmer Johnny Weissmuller in B.V.D. bathing trunks helped start the fad of topless swimming trunks for men. With the late Cinemactress Jean Harlow as a model, B.V.D. helped start the trend toward skirtless, one-piece bathing suits for women. But in 1934, Hollywood dealt men's underwear a near-mortal blow. In It Happened One Night, Clark Gable took off his shirt, and revealed that he wore no undershirt. Sales of men's underwear in the U.S. dropped 40% in a single year...
...heartbreaking side of it was the innocence and misdirected sense of adventure with which most boys & girls began: the New York hearing made it obvious that many started in the same spirit in which they might have tried a high dive, swallowed a goldfish or taken up a fad for wearing pink bobby socks. In many a school it was a badge of daring and popularity. One student wrote in a theme: "I know that there is about four ways you can take it. Smoking, liquid, injecting and sniffing a powder. I know some friends that...
...Fad-starting TIME (with its "double-breasted seersucker" et al.) had to do it again by quoting Dan Parker's suggestions for the Russians who say they will compete in the 1952 Olympic Games [Parker samples: "the heel-and-toe walkout," "the running high dudgeon"-TIME...