Word: fad
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Dates: during 1950-1959
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...designer who claims to have launched the chignon fad, one Madame Marguerite Buck of Fashion Futures, had also helped promote the short haircut. "American women carry things to extremes," said she. "We didn't expect them to crop all their hair off-they look like Chihuahuas." The chignon, she thought, was the ideal answer...
...into 17. But Broadway still had high hopes for 1950-51. The war, always a boost to show business, and a current fad for theater parties were expected to help. The 14,000-member Show-of-the-Month Club, which last year sold over $600,000 worth of tickets, looked for a bigger enrollment this year...
...psychoanalysis a cure-all for the minor ills of the mind? Or is it a costly fad full of humbug? Few healing techniques of modern times are fought over with such violent partisanship as the long-drawn-out Freudian analysis. For the past fortnight, a layman and two prominent psychiatrists have carried on the argument in the Nation...
...some Sienese accounts, the Polio dates from about 1585, when it began to replace an earlier Sienese fad, mass bullfighting...
...proved himself so able a booster of sales that Hill moved him into the presidency of American's biggest subsidiary, the American Cigarette & Cigar Co. There, Hahn took on American's new, king-sized Pall Malls and pushed them so vigorously that they started a U.S. fad for longer cigarettes. In ten years Hahn has pushed Pall Mall from eighth place to fifth-in all U.S. sales, according to trade reports. Even last year, when Lucky's sales slipped, Hahn boosted Pall Mall's 21.4%. Directors hope he can do the same for Lucky...