Word: fad
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Dates: during 1950-1959
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...lighting industry the newest fad is the old gas lamp. The fad got going last year when Whitt Stephens, Arkansas Louisiana Gas Co. president and board chairman, offered to install gas lamps free for the entire city of Little Rock, Ark. as a stunt to publicize gas. The city could not legally accept, but Stephens had six gaslights put up near city hall. So many householders liked their soft glow that Stephens decided to mass-produce the lamps through the company's subsidiary, Arkla Air Conditioning Corp...
...Alley is not a place-it is a state of mind. One of the remarkable examples of this phenomenon is the recent Hula Hoop fad, which ordinarily might not have been noticed by anyone except parents, storekeepers and sociologists, but wrhich has been turned into song. See SHOW BUSINESS, Hula Balloo...
...wooden hoop popular in Australia. Melin and Knerr turned out a score of wooden hoops, did not like them, started experimenting in plastics. In May they made some 3-ft. hoops out of brightly colored polyethylene tubing. Melin field-tested them on some neighborhood children-and a national fad started. From children's games, the hoop soon graduated to adult calisthenics...
...newsletter: "There is little evidence to support any significant therapeutic, cosmetic or nutritional value in the product for humans." Says Maison G. DeNavarre, chief chemist of Michigan's Beauty Counselors, Inc.: "Royal Queen jelly is not even for the birds. It is for the bees. It is a fad and does nothing for the skin...
...owners of cars produced prior to 1916, has jumped from 350 members in 1944 to 7,500 today. The Classic Car Club, for owners of fancy cars of 1925-42 vintage (mostly Packard Eights and Twelves), counts 1,700 members, will add 300 this year. The aged-auto fad has claimed many VIPs. Among them: Dwight Eisenhower, who used to enjoy relaxing in his mother-in-law's high, stubby 1914 Rauch & Lang Electric until it was sent to the Eisenhower Museum at Abilene. Kans...