Word: fad
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Dates: during 1950-1959
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...Some stores claim that it comprises 50% of their stock. "It may look like hell on a hanger," says a Dallas retailer, "but get it on 'em and they love it because it's so comfortable!" But many shapely women shun it, say it is a fad as well as a fraud despite its "subtle sexiness." Less shapely women find they look even sadder in a sack...
Blundering Theorist. For five years Minister of Interior Vallenilla Lanz, 45, had been Perez Jimenez' chief flatterer, political soothsayer and official philosopher. Suave, well educated (at Paris' Sorbonne) and bookish, Minister Vallenilla mixed ideas from Mussolini, Thorstein Veblen and the U.S. fad of technocracy into a theory justifying dictatorship as the happiest state for Venezuelans. In working out what he called a "New National Ideal," Francophile, anticlerical Vallenilla Lanz led the dictator into many a blunder. One was December's unpalatable yes-or-no plebiscite for a second five-year term. Another was a conflict with...
TIME was when a new rug on the floor or a bigger office was the infallible sign of a rising executive. Today the management comer is more apt to find himself sent back to school with a pack of pencils and instructions to sharpen his potential. The new corporate fad-or what one executive calls "a fever sweeping industry"-was started to combat the shortage of executives by trying to force-feed talent in the classroom instead of waiting for it to grow naturally in the office. In 1957 alone, industry sent an estimated 300,000 executives back to school...
Manhattan's Dr. Gustave Aufricht, 63, was amused by what he regards as a current fad for big breasts, because in the early days of his practice, in the 1920s, an equally common problem was the reverse-how to reduce large breasts.* Now, to make bosoms bigger, he uses fat taken from the woman's own body (usually the buttocks, which many women are glad to have reduced anyway). Dr. Aufricht and his colleagues at Manhattan's Lenox Hill Hospital will have nothing to do with a patient who shows signs of emotional disturbance...
...while last summer, it looked as if the kids might have found one. Calypso jounced and jingled into earshot, but in the end turned out to be loss lieder. Industry plotters pegged Hawaiian music for the next turntable fad, found the kids not in a hula mood. Rock 'n' roll faltered slightly when ballads (Love Letters in the Sand, Tammy) began catching on again, and a few of the U.S.'s disk jockeys report that ballads are continuing to cut into rock 'n' roll popularity. From staid Boston, WBZ's Bill Marlowe states flatly...