Word: fad
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Dates: during 1950-1959
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These are isolated feats. The real craze at the moment is hiking against the clock. The fad started a month ago when Royal Marine Pete ("Hopalong") Dagnan, 24, set out to challenge the record of 104 miles paced off in 40½ hr. by a U.S. marine. Hopalong, in service dress and carrying a submachine gun, marched the no miles from Dorset to London, eating buns and sipping rum for fuel, staggered across the Charing Cross finish line in mid-London 36 hr. 27 min. later, gasped: "Tell that to the marines!" The marines were serenely proud of his deed...
...interested in your piece on the latest violation to the martini (Oct. 19). In college (sophomore year) we added snow peas in direct ratio to the proportion of vermouth to gin. This fad died out and we had to use up the supply of snow peas in chow mein. ANDERSON KELLEY Philadelphia...
...last year's campus craze for stuffing people into telephone booths, the University of Arkansas last week added a saner fad: "hunkerin." It means squatting on the balls of the feet for a long time (hunkers is Scottish for haunches). The fad grew out of a chair shortage in a fraternity house at Arkansas, whose students had watched their Ozark daddies squatting and whittling at crossroads stores. Hunkerers always hunker together, and girl hunkerers are perfectly eligible. Sophisticates hunker flatfooted. Real progressives hunker with elbows inside the knees, though this is difficult while "hunkerin' and hookin' " (squatting...
...colors of the rainbow. In Watteau, love and laughter blend into one. To round the gallery corner to Goya's Two Prisoners in Irons can be like taking a header off a cliff. Unlike the monster-painters, whose malformed "images of man" are the latest art fad (TIME, Sept. 7), Goya made the victims of inhumanity-in this case, obviously a chained father and son-touching by the simplicity of their unadorned humanity. Instead of titillating the mind with sadistic fantasies, Francisco Goya dizzies the heart with cruel fact...
Even so, Detroit thought the small car was just a fad. TIME was not so sure. In a cover story on Ford Styling Chief George Walker (Nov. 4, 1957), TIME underscored the rising chorus of complaints that "Detroit's new chariots are too long, too heavy, too brassy." What TIME was reporting did not agree with many of the automakers' market surveys. But when auto sales skidded down sharply, TIME again updated the subject in a cover story on the Big Three (May 12, 1958), buttonholed motorists around the land. TIME found that they really thought U.S. cars...