Word: fad
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Dates: during 1960-1969
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Postwar Tokyo has had a passion for fads. For many years, it was pachinko, or playing the pinball machines. Then came the chubby plastic dakkochan dolls (TIME, Aug. 29, 1960) that clung to girls' arms and shoulders. The latest craze is angling parlors, where patrons can drop a line into a pool and, be mused by background music, fish for carp. The fad caught on last year when the angling parlors mushroomed from a few score to a present-day 539 in the heart of the city. One parlor was installed in a former bar with the pool behind...
...story for Esquire on the teenage fad of customizing cars, he found himself unable to write a word. Editor Byron Dobell told him to type out his notes; somebody else would be assigned to write them up. Wolfe began typing the notes as a letter to Editor Dobell, which went on all night and added up to 49 pages. This, word for word, was The Kandy-Kolored Tangerine-Flake Streamline Baby, and from then on Wolfe tried to write his pieces as though he were writing a letter to one man, putting down all the irrelevant digressions and self-indulgent...
Movies parodying movies were all the rage last year. The French began the fad with Zazie Dans le Metro and two nutty Yalies continued with Hallelujah the Hills. Both works snatched sequences from well-known films and spoofed them in crescendos of utter nonsense. Those versed in the history of the cinema had a gay time recognizing various snippets and whispering snobbish comments to their dates...
Crimson pitcher Jim McCandlish, thinking he had detected the beginning of a fad, ventured another bunt. He was right. The catcher hit him in the back with the ball and the bases were loaded. Houston then grounded sharply to the left side of the infield. The Holy Cross shortstop made a diving catch but had no play as Neville crossed the plate...
Even then, rock 'n' roll was still dismissable among the sophisticates as a curiously persistent fad. But then came the British. U.S. parents had weathered Pat Boone's white-bucks period, the histrionics of Johnnie Ray, and the off-key mewings of Fabian, but this was something else again?four outrageous Beatles in high-heeled boots, undersized suits and enough hair between them to stuff a sofa. When they appeared on the Ed Sullivan Show in February 1964, 68 million people, one of the largest TV audiences in history, tuned in to see what all the ruckus was about...