Word: fad
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Dates: during 1960-1969
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...turn even the minks pink. "Your jacket seems to have picked up a glow from your ruby necklace," Laddie remarked brightly to his wife at Palm Beach's Poinciana Playhouse, whereupon he learned that his wife's genuinely rosy wrap was the harbinger of a new fad for pink mink. The skins of the specially mutated minks cost quite a mite ($400 per pelt, and a coat takes 60 pelts), which the average married Homo sapiens may find rather a high level of evolutionary development...
Snakes are a big new fad-especially, say dealers, among women. Pythons and boa constrictors, at about $5 a foot, are the most popular. Seattle Dealer Dawayne Goodburn considers them "good family pets, very clean and companionable and easy to feed." He recently sold a 5-ft. South American boa to a family with 2½-year-old girl triplets. Snake-fancying Sophomore Laurie Vitt of Western Washington State College has a python, rattlesnake, tokay gecko and two boas, which he keeps in his room with his tarantulas when his parents entertain. One evening, he was treating the boas...
...insists that he gets "more distance, more power, more accuracy," and he may signal a whole new fad in kicking...
...newest fad in U.S. business offices is the copy break -that unguarded moment when clerk or perhaps even vice president slips over to the office copying machine, quietly reproduces everything from old love letters to check stubs. Half a million U.S. offices now have one or more copying machines, which this year will turn out well over 10 billion copies, or 50 for each person in the nation. Last week in Los Angeles, the copying industry demonstrated its wares at the annual exposition of the Business Equipment Manufacturers As sociation -and the large and versatile family of machines on hand...
Admen track the origins of the fad to Britain, where a Humble affiliate used a fierce tiger to introduce a premium gas. In the U.S. the trend has been helped by collegians who for years have been referring to any really swinging types as "tigers." As the psychologists see it, the tiger is a symbol of virility; as the admen see it, it is a surefire gimmick: sales of U.S. Rubber's tiger-paw tires have almost doubled since it began its campaign, and tigers now absorb a third of the company's $6,000,000 tire...