Word: fad
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Dates: during 1960-1969
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Like Stuffing a Booth. Across the country, the fad of fatigue took hold. Boy Scouts loved it, though their adult leaders seldom kept up. College fraternities took to it with the same gusto with which they once stuffed telephone booths. In California 400 Marin County high school students set out, and 97 finished-including 16-year-old Diana Congdon, who covets a place among lady discus throwers in the 1964 Olympics and who walked the 50 miles in 13 hr. 29 min., toting an 8-lb. knapsack filled with a diminishing supply of candy, oranges and fresh clothes. In Burlington...
...Washington even the New Frontier was beginning to back away from the fad it had fielded. The President's own Fitness Council warned of the dangers to the unaccustomed-perhaps even a heart attack. That was enough for portly Pierre Salinger, who had promised he would carry the Administration's banner in a do-or-die walkathon with newsmen. Salinger canceled the hike, explaining: "My shape is not good. While this fact may have been apparent to others for some time, its full significance was pressed upon me as a result of a six-mile hike last Sunday...
...journalist stood for an instant's breath of air, sat back down on two lady buyers who were clawing for her chair. Actress Jeanne Moreau blinked drowsy eyes and flicked waves of ashes to the rug. Vicomtesse Jacqueline de Ribes swung black-mesh-stockinged legs, started a fad, and smiled her best-dressed approval. Outside, snow fell softly on the streets of Paris, and there were some who talked of De Gaulle and the Common Market. But inside, up and down the length of the gilt salons, the talk was only of hems, heels and seams...
Would Duden's odd-shaped putter start a new fad? Golfers will buy anything-and Duden claims to have peddled 1,800 copies (at $15 apiece) through pro shops in the past three years. "Putting between your legs is good-it allows you to view the ball and its intended line of roll with both eyes," says a Philadelphia clubmaker. But there is one problem. "It also gets other golfers laughing, and that's embarrassing. It puts more pressure on the putter-and he's got enough already...
...Shape So Shapely. Today, no fad any more but an established part of winter life, stretch tights are everywhere: a book-loaded matron trudged up snowy Beacon Hill in Boston last week, a veritable bulk of muskrat coat and red tights; Los Angeles ladies strolled down Wilshire Boulevard topped in sunglasses and bottomed in tights; and across the country, suburbanites in colored tights wheeled through supermarkets with daughters swinging similarly bestockinged legs out of shopping carts. Because stretch tights have a way of making almost any shape look more shapely, because they are as warming as the hottest toddy...